Color
The NEOMED brand has color standards for print and web.
For Print
Primary colors are to be used in headlines, accent shapes and diagrams. Dominant use of space should be white. Black and gray should be used for copy and accent colors. Other accent colors can be used for call-outs to grab attention. Accent colors should be used sparingly. The primary colors to use are blue and white.
Primary Color
PANTONE 300 C
C/99 M/50 Y/0 K/0
Black & White
Body copy/accent color
Tint: 100%
Tint: 88%
Tint: 75%
Tint: 35%
Tint: 15%
Accent Colors
PANTONE 3035 C
C/100 M/30 Y/19 K/76
PANTONE 2915 C
C/60 M/9 Y/0 K/0
PANTONE 7495 C
C/42 M/5 Y/98 K/29
PANTONE 576 C
C/54 M/5 Y/94 K/24
PANTONE 7409 C
C/0 M/31 Y/100 K/0
PANTONE 152 C
C/0 M/66 Y/100 K/0
PANTONE 711 C
C/0 M/97 Y/75 K/0
PANTONE 2583 C
C/45 M/75 Y/0 K/0
PANTONE 7516 C
C/11 M/72 Y/92 K/36
PANTONE 7503 C
C/10 M/15 Y/50 K/29
PANTONE 404 C
C/20 M/25 Y/30 K/59
For Web
Web Content Accessibility Guidelines (WCAG) Colors
When designing for the web, all web content must conform to the accessibility standards set forth by Web Content Accessiblity Guidelines (WCAG 2.0).
Based on WCAG 2.0, the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, greater than 24px or 19px and bold. The hexidecimal color codes below provide approved brand color combinations that meet WCAG 2.0 level AA standards.
HEX Code #0072BC
Text Overlay #FFFFFF
HEX Code #004963
Text Overlay #FFFFFF
HEX Code #62B5E5
Text Overlay #404040
HEX Code #b5c443
Text Overlay
#000
HEX Code #647D3B
Text Overlay #FFFFFF
HEX Code #F0B323
Text Overlay #404040
HEX Code #FF8F1F
Text Overlay #404040
HEX Code #CB2C30
Text Overlay #FFFFFF
HEX Code #99552B
Text Overlay #FFFFFF
HEX Code #82764A
Text Overlay #FFFFFF
HEX Code #776E64
Text Overlay #FFFFFF
CONTACT
Office of Marketing and Communications
Phone: 330.325.6618
Email: marcom@neomed.edu
MEDIA
Phone: 330.325.6618
Email: marcom@neomed.edu