Color
NEOMED brand colors
Learn about NEOMED’s primary and accent colors.
Primary colors
Primary colors are to be used in headlines, accent shapes and diagrams. Dominant use of space should be white. Black and gray should be used for copy and accent colors. Other accent colors can be used for call-outs to grab attention. Accent colors should be used sparingly. The primary colors to use are blue and white.
PANTONE 300 C
C/99 M/50 Y/0 K/0
Hex: #0072bc
PANTONE 3035 C
C/100 M/30 Y/19 K/76
Hex: #004963
Accent colors
Hex: #FF962e
Hex: #fff9f3
Hex: #d9eaf5
About accessible color combinations
Web content must meet the accessibility requirements in the Web Content Accessibility Guidelines (WCAG) 2.2, the current W3C standard for web accessibility. These standards help make text and other content easier to see and read for people with low vision, color vision deficiencies and other visual impairments.
For Level AA conformance, text must have a contrast ratio of at least 4.5:1 against its background. Large text must have a contrast ratio of at least 3:1. These requirements are defined in WCAG Success Criterion 1.4.3: Contrast (Minimum).
For assistance
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