Color
Brand standards Color guidelines for print and web
Primary colors for print
The primary colors to use are NEOMED blue and NEOMED white. Primary colors are to be used in headlines, accent graphics and diagrams. Dominant use of space should be NEOMED white.
NEOMED blue
PANTONE 300 C
C/99 M/50 Y/0 K/0
NEOMED white
C/0 M/0 Y/0 K/0
Accent colors for print
NEOMED black
C/0 M/0 Y/0 K/88
NEOMED teal (main color for graduate studies)
PANTONE 3035 C
C/100 M/30 Y/19 K/76
NEOMED light blue (main color for medicine)
PANTONE 2915 C
C/60 M/9 Y/0 K/0
NEOMED purple (main color for dentistry)
PANTONE 2583 C
C/45 M/75 Y/0 K/0
NEOMED green (main color for pharmacy)
PANTONE 576 C
C/54 M/5 Y/94 K/24
NEOMED olive
PANTONE 7495 C
C/42 M/5 Y/98 K/29
NEOMED yellow
PANTONE 7409 C
C/0 M/31 Y/100 K/0
NEOMED orange
PANTONE 152 C
C/0 M/66 Y/100 K/0
NEOMED red
PANTONE 711 C
C/0 M/97 Y/75 K/0
NEOMED brown
PANTONE 7516 C
C/11 M/72 Y/92 K/36
NEOMED khaki
PANTONE 7503 C
C/10 M/15 Y/50 K/29
NEOMED gray
PANTONE 404 C
C/20 M/25 Y/30 K/59
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Primary colors for web
The primary colors to use are NEOMED blue, NEOMED teal and NEOMED white. Primary colors are to be used in headlines, accent graphics and diagrams. Dominant use of space should be NEOMED white.
NEOMED blue
Hex: #0072bc
R/0 G/114 B/188
NEOMED teal
Hex: #004963
R/0 G/73 B/99
NEOMED white
Hex: #ffffff
R/255 G/255 B/255
Accent colors for the web
NEOMED black should be used for body copy. Accent colors can be used for call-outs to grab attention and should be used sparingly.
NEOMED black
Hex: #2a343b
R/70 G/69 B/71
NEOMED orange
Hex: #ff962e
R/255 G/150 B/46
NEOMED light orange
Hex: #fff9f3
R/255 G/249 B/243
NEOMED light blue
Hex: #d9eaf5
R/217 G/234 B/245
NEOMED light gray
Hex: #f9f9f9
R/249 G/249 B/249
About accessible color combinations
Web content must meet the accessibility requirements in the Web Content Accessibility Guidelines (WCAG) 2.2, the current W3C standard for web accessibility. These standards help make text and other content easier to see and read for people with low vision, color vision deficiencies and other visual impairments.
For Level AA conformance, text must have a contrast ratio of at least 4.5:1 against its background. Large text must have a contrast ratio of at least 3:1. These requirements are defined in WCAG Success Criterion 1.4.3: Contrast (Minimum).
For assistance
Have a question? We can help. Write to [email protected].