Color

Color

The NEOMED brand has color standards for print and web.

For Print

Primary colors are to be used in headlines, accent shapes and diagrams. Dominant use of space should be white. Black and gray should be used for copy and accent colors. Other accent colors can be used for call-outs to grab attention. Accent colors should be used sparingly. The primary colors to use are blue and white.

Primary Color

PANTONE 300 C
C/99 M/50 Y/0 K/0

Black & White

Body copy/accent colorTint: 100%

Accent Colors

For Web

Web Content Accessibility Guidelines (WCAG) Colors

When designing for the web, all web content must conform to the accessibility standards set forth by Web Content Accessiblity Guidelines (WCAG 2.0).

Based on WCAG 2.0, the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, greater than 24px or 19px and bold. The hexidecimal color codes below provide approved brand color combinations that meet WCAG 2.0 level AA standards.